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What is digital marketing?
In the world of on line business, there is a definition that is developing every day. This definition that is about on line business and help the customers achieve their goals as soon as possible is called digital marketing. Digital marketing is a new way in on line business that dose process of marketing by digital tools to increase selling and expanding market. The first important part in this definition is using digital and new tools that rapidly have epidemic among people. The second part of digital marketing which has a special importance in digital marketing is finding targeted customers.
In general, the term of digital marketing refers to a set of activities that uses for advertising products and services via digital tools. In fact, all the activities that are done on the internet to advertise products, services, brands and surveying customers behavior are called digital marketing. Unlike traditional marketing, the customers in digital marketing have most importance. For this reason, companies by using various tools such as website, email, mobile phone and social networks try to analyze behavior of customers in order to publish their advertisement in a proper time for a wide range of users so that they can receive the best feedback. Todays, the number of internet users have increased and is so higher than past. All the big companies have realized that for being success they should be active on the internet. They should use the space of internet to attract customers and also introduce their products and services. For getting best result, they have to digital marketing techniques.
What is the difference between digital marketing and internet marketing?
According to the last explanation, digital marketing is using marketing tools and methods in a digital way. Digital marketing uses all exist channel in digital media to get information to customers and it is not limited to internet and virtual space. By using digital tools, we can do marketing in a new method. Many people imagine that digital marketing and internet marketing are the same, while they are not the same and they have a lot of difference. For example media channel in digital marketing include websites, PPC (pay for per click), SMS marketing, SEO (optimizing site for motor engine) and mobile applications. Some of channels of digital marketing such as mobile applications can continue to their work without internet and they should not always connect to internet to work. These channels are considered as internet marketing. Internet marketing that is subset of digital marketing is referred to the marketing that by using channels or media are always connected to the internet. In general we can say digital marketing include all digital media but internet marketing concentrate on marketing just in field of internet. For this reason, we can say internet marketing is a method of marketing that is known as subset of digital marketing.
Why should we use digital marketing tools?
Digital marketing compare to traditional marketing has deniable advantages and these days using digital marketing is essential. Digital marketing gives you some tools and help you access to your customers easily and you can give them the massage in a best way. Some of the most important of benefits of digital marketing are:
- Accessing quick and easily to audience target:
Recognizing the audience and his needs is one of the most important stage of marketing. But it is just the beginning your business. You should prepare the proper massage with audience requests and needs and if you do all these stage well, you will enter to the hardest stage of your business and it is delivering the massage to audiences. And in this stage you will recognize your audience needs.
- Providing measurement and evaluation tools:
After implementing different campaigns of digital marketing and by helping exact tools, we can evaluate success of campaign. In the past, the exact measurement was a difficult task and sometimes it required a lot of cost.
- Proper price:
Compared to traditional methods, the cost of digital marketing tools is so low and we can invest on it.
- Different facilities of advertising:
The variety of advertising facility in digital marketing tools is so high and we can give our advertising massage to each customers effectively.
- Improvement of system in a short time:
Improving and upgrading digital marketing tools is so easy and as soon as strategy is changed, it can be improved.
The above cases are only part of the benefits of digital marketing. There is a misconception about all type of digital marketing methods: being cheap, is the most important advantage of them. While although digital marketing can start with cheap price, but if we want to plan campaign of digital marketing in a principled way and have a strategic program, we cannot afford it with a limited and little budget. Optimizing use from these tools in digital world, can create a good synergy to expand a good business in the internet. In the other word, digital marketing refers to proper use of digital tools to create architecture and professional structure in the context of internet.
Tools and techniques of digital marketing
- Search engine marketing (SEO)
Search engine marketing or SEM is an English phrase and help you to marketing your business in search engine like Google and also can help to increase sell. Search engine marketing (SEM) consists of two parts: optimizing site for search engine (SEO) or advertising click in search engine or PPC that is Abbreviation of pay per click. In SEM by using techniques of site design and SEO we try to improve site position and by improving site position in in search result and putting in the first page of Google, users can easily access to their favorite sites.
- Optimizing site for search engine
SEO is part of marketing activity by SEM that try to help search engine to find content in a right way. This tools of digital marketing, correct codes and structures of site and also evaluate density of words, the connection the pages with each other and also observing standards of coding and designing site.