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What is digital marketing?
Digital marketing is a type of marketing of services and products that will perform by using digital technologies and mainly on the internet such as mobile phone and other display screen like computer and any digital media. This is a kind of advertising marketing that has an especial place among advertisers because of its low cost, long lasting and being comprehensive. Digital marketing work none stop and has the ability to change ever needed. Because of progress of information in last decades and increasing use of internet in the world, digital marketing is considered as an independent knowledge.
Totally, digital marketing is a new method for internet business. We can say digital marketing is set of activity that we can use to introduce our products and services to customers by digital tools. The customers can offer everything they need easily and if you have attractive advertisement, you will have more customers. In fact digital marketing means to use of all digital tools such as websites, applications, on line advertising, social networks, on line marketing and mobile marketing for a specific purpose that called marketing. Digital marketing can also increase sell and make brands.
These days, by increasing use of internet, the knowledge and method of marketing tend to internet. In this article we will examine the new marketing strategies and also marketing in world of internet. In fact, digital marketing is using new media in internet world of marketing. These days by expanding use of internet and virtual networks, people have more activity in this especial world. This market has been advanced very well that attract the share of television advertisement and advertising billboards to itself. According to the last research, totally the 70 percent of share of advertisement in television and billboards has conserved to advertising and marketing. This subject is a good reason for presence of economist men in world of internet.
Digital marketing tools for modern age
As you know because of unprecedented increasing in digital marketing you should be aware about all subjects and have full information about new technologies in digital marketing. In this article we describe the main tools of digital marketing for you:
- Having a professional website
- Using mobile and smart device to advertise
- Using social networks
- Using email marketing
- Using proprietary advertisement such as Google and click advertising
All of these digital tools that you can use to introduce your business in the world of internet to your users and other people, can be a new tools in digital marketing. So if you want to have a powerful and successful digital marketing, you should know that all the tools that can help you to be successful in digital marketing are important tools in digital era. You can use the experience of people who are successful and targeted in digital marketing. Surely it is a good idea for people who are new comer in digital marketing. There are a lot of key points in digital marketing. The following points are more important subjects in digital marketing.
- Gravity marketing:
What is gravity marketing? In gravity marketing, the process of work is in a way that the customer is attracted to the seller. SEO site and content marketing are the most important tools of this kind of marketing. It means that you can attract a lot of users to yourself in the world of internet by discussion about SEO. In the digital marketing world, you should use all the tools on time and in a suitable position.
- Viral marketing:
Another subject that is discussed in marketing, is viral marketing. These days viral marketing, is one of the best kind of advertising in digital world. Surely you have heard about million incomes of social networks such as telegram channel. There are many online social networks that can be used as the best tools for viral marketing. You can reach to your goals by marketing in social networks.
- Email marketing:
Email marketing is one of the most important things in digital world. If you are looking for your own marketing in digital world, you are surely familiar with domain of email marketing. You can present your products and services to your online users in the form of email by email marketing. The feedback of this method is lower than recent years but it is still in competition with other marketing tools in internet world.
- Marketing social network and content marketing:
Social networks and content marketing are also one of the most important issues in the internet world. You can use this powerful tools for your internet marketing. Also you should consider that activity on social networks, not only will have a good effect on content marketing but also it has a significant influence on your SEO site. Activity on Twitter, Google plus and link dean are most important parts of social networks that you can use in social network marketing.
Internet advertising having different ways of digital marketing. In this section of this article, we will present different ways of internet advertising for you:
- Google advertising: Google advertising is one of the most powerful advertising method in digital world. You can be at the top of Google results by Google advertising and it depends on your type of advertisement.
- Click advertising: click advertising is one of the effective ways on your brand. By click advertising, your advertisement will be present on large and small website by banner.
- Reportage advertisement: after banner and click advertising, the reportage advertisement is the most influence advertising in your brand in the digital world. Reportage advertising is kind of advertisement that publish on news site as a news. You can introduce your products and services by using this advertisement and get a link finally.
The main properties of digital marketing services:
- Updated information in digital world
- Implement digital marketing in your collection
- Advising client about digital marketing
- Using newest methods of digital marketing
- Professional support